My turn-key Maximum Publicity Package gets you interviews on radio/TV shows and podcasts GUARANTEED.
Plus, we'll do all the work for you!
FROM: Steve Harrison
May I ask you a simple question?
What would happen if you and/or your book, product, business or cause were ten times more famous than you are right now – if ten times more people knew who you were and what you did?
I’ll tell you what would happen. You would have TEN times more money, TEN times more influence, and TEN times more fun.
You’d have people beating a path to your door to buy what you’re promoting. More people would be telling their friends and family about you. They’d be going to your website, calling your office, and sending in orders.
If you're promoting a book, the right publicity can skyrocket your book onto the major bestseller lists. I've seen it happen time and time again as a result of just one major media appearance. The right publicity hits also make it much easier to sell foreign rights and/or land a bigger advance for your next book.
If you're promoting a business or yourself as an expert, you'll find the more famous you and your company become in your field, the more money people are willing to pay to do business with you. Imagine being able to raise your fees dramatically and people gladly paying them without even blinking.
Why Publicity Can
Make “Miracles” Happen
- It’s FREE! When a major radio/TV program interviews you or a print publication runs a feature story about you, it doesn't cost you a penny to reach their audience of thousands – even millions – of people. It's truly like getting free advertising from that station or publication.
- It’s more believable than advertising. When you say how great you are, it’s an ad. But when the media says it, it’s “editorial.” People nowadays are more skeptical than ever, but nothing will help you close more sales than showing potential customers what the media says about you.
- It MULTIPLIES!!! Often when you get a story somewhere, it leads to another and another. That’s because the media like to cover things that everybody’s talking about. Not so with an ad! Is anyone ever going to reprint your ad for free? No way.
Look at all the mail Shauna got after
she used my publicity services!
A while back, I got an email from Mike Fleming, whose daughter Shauna, author of A Million Thanks, generated a blizzard of radio interviews and an appearance on national TV since she started using my publicity services. In fact, here's a photo of Shauna with all the mail she received as a result:
That's still one of the best illustrations of publicity's power that I know of!
Right now, thousands of radio/TV producers, podcasters and bloggers across the US and Canada are seeking people to interview — why not YOU!
How would you like to sell something people absolutely HAD to buy? Wouldn’t that be great?
Well, that’s the situation the media are in.
Every single day, they have to “buy” an idea for a story or segment. They’re on deadline. They absolutely MUST have something which will be of interest to their audience. They’re going to “buy” from someone. They’re going to find someone to interview.
All you need to do is to show them why YOU should be the one they pick today, this week, this month.
ANYONE Can Get Publicity and I Mean You!
I’ve got some very good news for you.
In order to get publicity…
- You don’t need to have the #1 book, product or service!
- You don’t need to be the most knowledgeable expert!
- You don’t need to have gotten publicity before!
- The one thing you do need is something of interest to share with their readers/listeners. If you can just show them what you could talk about that would be of interest to their audience, you’ll get booked!
I know. I’ve helped more than 15,000 people – including 12,000 authors – get publicity for what they were promoting. That’s more than anyone you’ll ever find. And I’ve never met anyone who couldn’t get publicity (though I will say some people were a lot harder to promote than others).
If you know enough to answer peoples' basic questions, you have enough expertise to start getting publicity
Do you spend some of your time each day giving advice to your customers or answering your prospects' questions? Then you know enough to start getting publicity.
Maybe you don’t know everything there is to know about your topic and you're not the world's foremost expert in your field. However, I'll bet you know a lot more about your field than the average Joe or Joanne. In fact, I've routinely found that most people dramatically underestimate the value of their own expertise.
An ordinary shoe salesperson, for example, could talk about the latest fashions in ladies shoes and what type of shoes last longer. After all, these are questions he gets asked almost everyday.
Why am I uniquely qualified to help you attract millions of dollars worth of FREE publicity?
Glad you asked!
Since 1986 I’ve helped more entrepreneurs, spokespeople, authors and experts actually get publicity than any publicist or PR expert on the planet. More than 15,000 people with something to promote, including 12,000 authors with books, have received publicity on air or in print as a result of what my wonderful staff and I taught them and did for them.
I’ve helped people just like you land appearances on top TV shows and outlets like Oprah, Today, Good Morning America, CBS Evening News, The View, The Early Show, CNN, Fox News and many others. My tools, tactics and resources have helped my clients get written up in newspapers and magazines around the country.
My own products or services have been written up or mentioned in such prestigious publications as Inc., Entrepreneur, Investor’s Business Daily, Wall St. Journal, Philadelphia Inquirer, Washington Post, several important industry trade publications and many others. This publicity has brought me many millions of dollars in sales for my company’s products and services.
Since 1986 my company has published Radio-TV Interview Report (RTIR), the publication radio/TV producers, hosts, and podcasters read to find guests (more on RTIR below!). Over the years, I have personally interviewed hundreds of media decision-makers.
Every year, I do what no publicist or PR person has ever done or could do: I bring more than 100 journalists/producers together – folks from major media like Good Morning America, Time Magazine, New York Times, People Magazine, Inc. Entrepreneur, Oprah’s O Magazine, Family Circle, CNN, etc. – to meet people just like you. The event is called the National Publicity Summit. It’s limited to 100 people and almost always sells out.
I regularly receive invitations to speak at conferences for entrepreneurs, business owners and authors – the same conferences where people like Brian Tracy, Jay Abraham, Mark Victor Hansen, Harvey Mackay, Dan Kennedy, and other sales and marketing gurus speak.
After 30 Million Books Sold, Hear What One of My Most Successful Clients Says
When first started working with Robert Kiyosaki, he had a garage full of copies of his self-published book. But things changed quickly after we began getting him booked on radio shows across the country. The radio publicity created the momentum he needed to sell his first 250,000 copies and land a publishing deal with Warner Books. The book became a fixture on the New York Times Best Seller List and has now sold over 30 million copies in 38 languages and 80 countries.
“Without Steve Harrison and his team, Rich Dad Poor Dad never would have become the #1 personal finance book of all time”
Author, Rich Dad Poor Dad
Maximum Publicity Package
We’ll Do All the Work to
Get You Interviews… Guaranteed!
I've created the Maximum Publicity Package as a turn-key system for helping you quickly and cost-effectively get the word out to the most important media decision makers.
Keep reading to see how our Platinum package gives you a one-year publicity campaign guaranteed to generate at least 25 interview requests for you from radio/TV shows and podcasters.
Of course, our goal is for your campaign to generate far more than 25 interview requests, and when it does, you don’t owe us a penny more.
With our less-expensive Silver package, you’re guaranteed at least 10 radio/TV or podcast interview requests. (See below for details).
Here are the three phases of how we’ll work with you:
Phase 1 of 3 – We’ll Help You Uncover Your Game-Changing “Publicity Hooks” Plus Polish Your Message For Maximum Media Appeal
A “hook” is the one-of-a-kind perspective you bring to your subject, expressed in a short, attention-grabbing way. A really killer hook makes people sit up and pay attention. It stokes their curiosity, and guarantees they’ll listen to what you have to say.
And the right hook can be used to do more than get media interviews. For example, we helped one motivational speaker come up with this hook: “How to Love a Job You Hate.” That hook really connected with her audiences, and helped propel her to blockbuster success.
Or how about this hook we gave to a nutritionist – “10 Foods You Should Never Eat.” If you’re even the least bit mindful of your health, isn’t that a list you’d stay tuned to hear?
Helping you craft first-rate hooks is only one part of how we help you become as attractive to the media as possible.
We’ll assign you one of my personally-trained Publicity Consultants (usually a former journalist, TV producer or publicist), who’ll put you through our extremely thorough 52-point “Make Me Mediagenic” process.
You’ll send them information about yourself – like a copy of your book or manuscript, or sample pages of anything you’ve written.
After reviewing that material, they’ll interview you in-depth via phone or Skype. The interview helps us better understand who you are, where you’ve been and where you want to go.
Once we’ve gotten to know you and your goals, we’ll begin suggesting possible publicity hooks, ideas and strategies. Then your Publicity Consultant will work with you to help you create or identify all of the following:
- Your Best Target Audience – Who’s going to care the most about what you have to say, and be most likely to buy what you have to sell? We’ll help you figure that out so you can devote your energy to reaching them
- Your Million-Dollar Publicity Hooks - both timely and evergreen (hooks that have enduring appeal at any time)
- Your Million-Dollar Interview Strategy, Including Suggested Interview Questions - so you can be sure to put your best foot forward with any radio or TV host)
- Your Best Media Sound Bites – Phrases to keep “in your pocket” that will instantly impress those who interview you and those who listen
- Your Best Media Story – Everyone loves a good story, and we’ll make sure you have your first-rate one ready to go in any interview setting
- Your Media Brand – Your personal brand incorporates everything: your message, how you look, how you position yourself… We know the methods for making your brand a winner!
- Your Publicity Calendar - hooks and ideas you can use throughout the year to be timely
We’ll write all of this down for you in what we call your Publicity Action Plan. This is just a few pages long, but it’s worth its weight in gold.
The work we do in this phase will help us craft effective ads for you in both the print and online editions of Radio-TV Interview Report (RTIR) (see phase 3).
Phase 2 of 3 – We’ll Make Sure You’re Ready To Go On The Air And Have It Pay Off
Once you’ve been through “Make Me Mediagenic” phase and your Publicity Action Plan is complete, we’re going to start preparing you for interviews.
(If you’re already a veteran radio/TV guest, you can of course skip this phase. Then again, we find almost every guest can take their on-air game up a notch.)
We’ll provide media training so you can feel totally comfortable and confident AND be your most effective on the air.
A veteran radio host will do a mock interview with you and put you through the paces so you are your most comfortable, confident self. They’ll work with you one on one and as well as in group sessions to refine your on-air presentation skills.
Finally, we can interview you in person or via Skype to create 3 to 4 short video clips so producers can hosts can see how you come across. You’ll get the full rights to use on your website, YouTube channel or social media channels.
Phase 3 of 3 – We’ll Start Getting You Interviews on Radio/TV Shows and Podcasts …. Guaranteed
Once you are clear on your message and trained to present well on-air, it’s time to start getting you booked on the radio/TV shows and podcasts!
We get you interviews in 3 ways:
Way #1 - You’ll be in the Radio-TV Interview Report (RTIR) Email Newsletter, a twice-weekly publication which goes to 1,100 radio/TV producers who read it to find interesting guests. Each issue consists of approximately 25 blurbs from prospective guests, each of which is approximately 50 words long.
To save you time, your Publicity Consultant will write some ad copy for your approval and we’ll publish it in the newsletter.
Interested producers who see your blurb will call or email you directly to arrange for interviews. Radio show and podcasts will typically interview you via phone or Skype. Big TV shows will sometimes fly guests in.
You'll appear in this email newsletter as a part of both our Maximum Publicity packages – 3 times as a Silver member, 6 times as a Platinum member.
Way #2 – You’ll also be in the print version of Radio-TV Interview Report (RTIR) and reach 4,000+ producers. We started publishing RTIR in print in 1986. We discontinued it a few years ago to go all-digital. However, since then we been overwhelmed by the number of radio/TV producers, publicists and guests who ask us, “I miss your magazine! When’s it coming back?”
We’re relaunching the magazine in the summer of 2018 as a print quarterly – the perfect complement to the twice-weekly email edition.
Your ad will have an enticing headline design to make radio/TV producers and podcasters want to book you, along with body copy explaining what you and why you’ll be a good guest, as well as your contact info.
With our Silver package, you’ll get one quarter-page ad in the RTIR print edition. With our Platinum package, you'll get four (Summer 2018, Fall 2018, Winter 2018/2019 and Spring 2019).
As with the email edition, we’re happy to write your ad copy for free (subject to your approval, of course).
Way #3 – We’re Emailing and Calling Hosts & Producers to Suggest Guests – Like YOU! When we relaunch the print magazine, our team will be directly reaching out to radio/TV hosts and podcasts to connect them with clients who would be a good fit for their show.
As A Bonus, Get Publicity On YouTube.
We'll Shoot Up to Four Videos of You!
Did you know YouTube is the second largest search engine today? It’s also one of the fastest growing publicity outlets today – particularly if you’re promoting any type of how-to information. Every day millions of people search YouTube for answers to problems they face. You need to be there when they’re searching for your topic!
To help you capitalize on the YouTube explosion, we’ll shoot up to four videos for you and prepare them for posting to YouTube. In each video you will talk for 90 seconds on a topic you know well (we’ll help you figure out which topics to focus on). Each will include both your website and book title (if any). We can do your videos live in our suburban Philadelphia office, at one of our events or even by Skype video, which means you don’t even have to leave home!
The Best Part is the Price
As you know, most publicists and PR firms typically charge anywhere from $15,000.00 to $30,000.00 or more for a campaign but with my Maximum Publicity Package, you'll be able to attract media coverage for a fraction of that cost.
Even better, I’m doing something few PR firms do – guaranteeing you’ll get publicity (at least 25 interview requests over the next year with our Platinum package, 10 with Silver). Plus, you pay nothing extra when you get far more responses.
You Are Guaranteed 10+ Interview Requests
(no additional fee if you do far better - and we hope you will)
Publicity Action Plan
3 ads in RTIR email newsletter
1 ad in RTIR print magazine
You Are Guaranteed 25+ Interview Requests
(no additional fee if you do far better - and we hope you will)
Publicity Action Plan
6 ads in RTIR email newsletter
4 ads in RTIR print magazine
As you can see, my Maximum Publicity Package is a tremendous value.
Don’t forget… just ONE major media interview or feature can change everything for you. Click here now to give one of my Maximum Publicity Packages a try.
Remember, results are guaranteed, so you risk nothing!
On behalf of our whole team, I looking forward to working with you and helping you reach a much bigger audience with your message!
Your Publicity Strategist
PS – Remember, publicity works better than advertising! My entire program costs less than a single ad in many magazines and newspapers. Click here to get your Maximum Publicity Package and let's get started!
The Easy Way to Get Coverage for What You're Promoting
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